Logical Success Tips to Increase Enrollments & Grow Your Business - Chuck Heacock
Posted by Member Solutions on Thu, Feb 16, 2012 @ 07:00 AM
Most of you know me already. My name is Chuck Heacock. I was instrumental in developing the Krav Maga Worldwide Licensing program. Today I am the owner of the Fitness Compound and consultant to some of the largest health club organizations on the planet. I specialize in the Adult Fitness market share.
Every day, when I answer my phone, the first thing I often hear is “I need your help”. My objective today is to help fast track anyone that is wise enough not only to read this blog, but to digest what the Member Solutions Business Advisory Team is sharing.
Part of this post will be dedicated to help you make a logical decision to add an adult program to your revenue stream. The second part will provide three success tips I’ve learned along the way that will surely help you grow your business.
When I first met Member Solutions President, Joe Galea, I noticed that a large portion of Member Solutions clients catered to the education and development of children. I thought to myself: “If I have two parents that trust me with their child(ren), I should have two additional students … the parents.” I thought, “I can really help Member Solutions' clients.”
I asked Joe if I could show him a program that parents will latch on to. The program is simple, low-stress, and easy to adapt. Members would see results and Martial Arts school owners would see increased revenue streams. I asked him if he’d be interested. Joe’s answer: “Yes”
Joe’s next question: “Are there other programs you believe in or think would help my clients grow?” My response: “Absolutely!” In my career I have seen plenty of get-rich-quick programs come and go. Here are the ones that have had a proven track record:
1) Krav Maga Worldwide ― Lots have tried to duplicate, no one has come close. They will all tell you it’s the same … I assure you, it’s not. Krav Maga Worldwide is more than training. It’s a team that makes it great.
2) The Ultimate Body Challenge (UBC) ― Jim Graden has a great program that’s easy to adapt and it’s a great way to get members involved.
3) Monkeybar Gym – Monkeybar Gym has been around for some time. It’s similar to CrossFit, but there is almost zero rate of injury. Keep in mind that members cannot pay you if they are injured.
Now My 3 Success Tips …
First Guarantee: Every day I wake up and look at my business and say, “What am I going to do that will grow my business 60 days from now?” I never worry about what I’m doing today, I planned for that 60 days ago. You must plan your business at least two months out to prepare for seminars, holidays, elementary school schedule changes and so on. This is one invaluable business success tip.
Next Guarantee: Although success can be attributed to luck at times, I believe consistency and the ability to duplicate are the real keys to success. Duplicating your instruction staff, front desk, greeters and sales team are essential in order to grow. If you have a strong staff but your curriculum does not light up prospects’ faces, you will survive, but you will not succeed.
Final Guarantee: Take advantage of the systems at your fingertips. Use Member Solutions online event registration software, Event Manager, track clients at the front desk, register for Constant Contact®.
These are all simple things that will really help your business grow.
Hope this helps. I’m here for you.
Respectfully,
Chuck Heacock
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Chuck Heacock is the owner of the Fitness Compound, a training facility that provides unparalleled fitness activities including Martial Arts classes, special boot camps, personal training, baseball, basketball, spinning, zumba, cardio and more. Chuck is also a sought-after fitness industry consultant and a member of the Member Solutions Martial Arts Business Advisory Team.
Have your own success tips? Share them below.
