5 Simple Ways to Add Mobile Marketing to Your Martial Arts Business - Mike Dolpies
Posted by Member Solutions on Tue, Nov 29, 2011 @ 07:00 AM
When it comes to Mobile Marketing for your Martial Arts business, the easiest way to get
started is to focus on a couple or all of these simple Mobile Marketing “Pillars". I call them ..."The Five Pillars of Mobile Marketing for your Martial Arts School".
As you learn and apply mobile marketing you’ll realize it's pretty simple and flexible marketing media. And these pillars are no different. So let's explore ...
Pillar 1 - Mobile Websites
The best practice is to have a real "Mobile Version" of your Martial Arts school's site that gets shown to mobile visitors. I have tracked several opt-in leads to the "mobile version" of one of my websites. The key with your mobile site is to keep in mind three important rules:
- Use a vertical navigation and be “one with the thumb.” Remember people will be moving around your site with their thumb, not a mouse.
- Have your click to call number really clear so a prospect can call your school with one touch.
- Lead with your best three programs and a special offer tab. Ask yourself: “What is most relevant to the on-the-move visitor?”
The fact is mobile traffic is constantly increasing so a mobile site is not a luxury anymore – it's a must. Most searches on mobile devices are for local businesses too!
Pillar 2 - Mobile Lead/Landing Pages
Easiest way to put it ...You're doing a special event or running a promotion. You want to give students and prospects a quick way to respond or register. You add a mobile landing page with lead capture to your campaign. Mobile landing pages are a great compliment to any form of print marketing. That leads me to pillar three ...
Pillar 3 - QR Codes
QR codes are those bar-code thingies you're now seeing everywhere. But the key is to link them to a mobile page. QR codes bring print marketing to life! More and more Martial Arts business owners are claiming to “know about” QR codes, but too many are still committing the number one QR code sin ... Linking them to NON-mobile pages/websites. If you're going to use QR codes, please use them properly.
Pillar 4 - Text Message Marketing
Think email marketing but shorter and less frequent. If you hustle to quickly build a list of folks who have given you permission to send them text messages, you'll be way ahead of your competition. To get prospects to opt-in to your text marketing list you need to be sure you give them some “instant gratification” as an incentive. You can use text message marketing to communicate with students too.
Pillar 5 - Mobile Pay Per Click
Do you use Google Adwords, Facebook Ads, or Bing's Pay Per Click programs? No matter which one is your favorite, Pay Per Click is a must if you're going to exploit every angle in your Internet marketing efforts.
So it only makes sense that Mobile Pay Per Click is on the rise. Mobile Pay Per Click (MPPC from now on) is simply targeting only mobile devices for your keywords and terms. If you log-in to your Google Adwords account, you can see the option to target smartphones and devices. Also note in Google's instructional video about MPPC that they want you to send the searcher to your mobile website. Duh! The good news about MPPC right now is that your cost per clicks are still pretty low, so you can really increase your ROI.
Pick one or all of these five pillars and make your martial arts marketing mobile. Don't just read, implement!_________________________________________________________________________________
Mike Dolpies (AKA: Mike D.) is Co-Owner of http://www.martialartsbusinesssystem.com/ He's also the co-creator of “Mobile Marketing CMS,” a Do it Yourself Mobile Website, Landing Page & QR Code Generator Software. For more information, visit Mobile Marketing CMS at http://www.mobilemarketingcms.com/.
Which of these mobile marketing options have you implemented in your business?
