Mobile Marketing Websites for Your Martial Arts Business – Do I Really Need One? - Mike Dolpies
Posted by Member Solutions on Tue, Jul 26, 2011 @ 07:00 AM
Why have a mobile website? Often the question is: “Do I really need a mobile website?”
The short answer is “yes you do.”
Your main website is not built for the small screen of the average smart phone.
And what do we know? We know that more and more smart phones are going to be in the hot little hands of your best prospects.
The need to be able to match your message to your mobile prospect is the foundation of “Mobile Marketing.”
People often ask, “How does a visitor find my “Mobile Marketing Website”?
One way is through search. Recently Google reported a 400% increase in mobile searches over a two-year period. When a visitor finds your site on their mobile device, special coding on the website detects the mobile browser and serves the mobile version. This is fundamental “Message to Market Match.” (that's a concept made famous by marketing guru, Dan Kennedy). When you serve up a mobile website, you have matched your audience. Really simple.
When designing your mobile marketing website, keep these two fundamentals in mind:
#1 - Vertical Navigation
Since browsing on a smart phone is done with the thumb mainly (not a mouse), a vertical navigation is essential. I often call it being, “One with The Thumb.” Keep the thumb in mind.
#2 - Keep it Pithy
You have to choose your words carefully for your mobile site. Too much and you risk losing your on-the-go prospect.
Lead with your best info – keep it short and simple - and offer something great. Make process fast and effective.
For more on mobile marketing, read my post: Mobile Marketing Q&A.
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Mike Dolpies is a long-time Martial Arts Industry Resource Provider. He's also the Co-Creator of “Mobile Marketing CMS,” A software that helps small business owners with mobile marketing. Go to: http://www.mobilemarketingcms.com/ for more information.
