Your Martial Arts Marketing Funnel - Mike Dolpies
Posted by Member Solutions on Tue, Jan 25, 2011 @ 07:00 AM
Maybe you've heard it before... “It takes anywhere from 2 to 10 contacts with a prospect before they'll consider doing business with you.” (or something like that)
Whether, it's 10, 5, 7 … doesn't matter. What matters is your funnel … your Marketing Funnel to be exact.
Example ...
Let's say someone gets your business card from one of your current students. That would be contact one. Then, they go to your website (contact 2). After that, maybe they call (contact 3), or maybe they don't.
Maybe they trust their friend. But maybe because they now know how important it is to be a “wise consumer” they hop around to a few of your competitor's sites.
If you've got a funnel, you don't worry about them going to “investigate” the competition.
Why? Because your marketing funnel is doing the job of building trust and gently nudging them along.
But, if you don't have a marketing funnel, there are three possible outcomes:
- They do nothing.
- They go to your competition.
- You get lucky and they decide to schedule an intro.
I say, why rely on luck? Develop your funnel!
Chances are your competitor has a website. But chances are less that he/she has a deep marketing funnel.
Develop yours and get a winning edge.
Your funnel starts with a good, lead-generating, direct-response marketing website, yes! But you can also build your funnel(s) around your special events, community outreach, direct mail and publicity.
For tips on creating a lead-generating marketing website, see Part 1 and Part 2 of Mike Dolpies’ article: “5 Simple Strategies to Super-Charge Your Internet Marketing”.
Want to learn more on Internet Marketing? Learn from Mike Dolpies himself at Business BootCamp 2011, March 5th and 6th at the Philadelphia Hilton. Mike and 11 other Martial Arts business professionals will cover Internet Marketing, Enrollment Strategies, Retention Systems and more. Visit www.MemberSolutions.com/BootCamp2011 to sign up today and save.
Mike Dolpies is a long time Martial Arts business veteran and well-known consultant, author and marketing strategist.
For a Free audio CD: The 5 Reasons Why Schools Fail, visit: http://martialartsbusinesssystem.com/cd
For a Free audio CD: How to Attract More New Students Using The Power of The Internet, visit: http://martialartsbusinesswebsites.com/cd/
