4 Costly & Dangerous Mistakes School Owners Make - Roland Osborne
Posted by Member Solutions on Thu, Aug 12, 2010 @ 02:30 PM
Millennium Training has been working with thousands of Martial Arts school owners across the world for over 10 years. When it comes to running a successful Martial Arts school, there are very important mistakes that you do not want to make.
1. Working without a proven Martial Arts Business Success Formula and Blueprint.
There are very important business strategies that you want to use and then apply to Martial Arts. Too many people try to start with Martial Arts and come up with business concepts to go with it. Then they try many different ideas and struggle, or many times, fail. To become successful quickly, you want to role model people who have done it and find the formula they use. One tool we use is a Structured Budget. We help Martial Arts schools net up to 50% of their gross income by following this budget:
Structured Budget
Rent: 17%-18%
Payroll: 17%-18%
Marketing: 5%Billing: 3%-5%
Utilities/Insurance: 3%-5%
50% Profit Margin
Alarming Statistic… 1/3 of Martial Arts schools will close between 2008 and 2011.
Randy Holeman, one of the largest and most successful school owners in the world, coaches clients to high profit levels with the Business Systems and the 6 Month School Makeover programs found on the Millennium Training (MT) website. Randy also shares his marketing strategies and business tips on coaching calls each month. He belongs to an elite brain trust of business-minded millionaires and shares his knowledge with the MT clients monthly.
2. Most instructors have never been formally trained on how to teach. Schools with great curriculum struggle or close all the time because of poor instructors.
Martial arts classes are the main thing that you sell. If the classes are bad, the school will not prosper. There are very important teaching strategies that will help you communicate your style to the students in a way that is motivating and rewarding at the same time.
The average school loses 7% or 86 students per year. Improving your attrition to 3% can help you save 46 students or $92,000 per year! Make sure and highlight Progress in every class and give all students Positive Attention.
The Millennium Training Instructor Dream Team Course shows you how to build a team of highly-skilled instructors that are trained to develop Martial Arts athletes and champions in the game of life. Your school will have a high energy and highly-disciplined floor that students will be excited to come to every day.
3. School owners spend too much money on marketing and do not get the results they want.
There are standard Martial Arts marketing systems that you need to implement and standardize right away. These are simple and once these are in place, it’s time to get outside the box and take over your community. You already know word of mouth and retention are the least expensive and best marketing strategies but what are you giving your clients to talk about? The Personal Achievement Academy power events fill your school with hundreds of appreciative clients and families from the community. They help you reach your two biggest clients: Kids and Parents.
You can fill your school with over 100 families, get your school in the newspaper, and have a flyer in every students hand in the school district for under $500.
Our non-profit program and community events get you into the school district to work with all of the kids living near your school. Our programs help you team up with large retail grocery stores, clothing stores and businesses in your community where parent shop. Your goal is to become the top of mind brand in your community and when someone thinks of Martial Arts, your name pops up in their mind immediately.
4. Outdated curriculum! Over 65% of students quit between 90 days and 6 months.
The Martial Arts were created by military men to teach military men under extreme conditions to kill other men. Today’s times are different and basic Martial Arts principles are used in classes but the teaching methods and curriculum have evolved. There are three main types of curriculum that are important:
Black Belt Curriculum
Character Development Curriculum
Upgrade Curriculum
Millennium Training helps schools develop a fusion of modern Martial Arts with traditional Martial Arts to have a curriculum that is powerful. The Dynamic Curriculum and Video training section of the website has over 100 streaming videos to create exciting warm ups, extreme and traditional forms, weapons training, modern sparring and self defense techniques, and more.
The Personal Achievement Academy monthly Character Development handouts make learning positive life skills fun, cool and a family affair. Each monthly handout has four lessons of the week with fun missions that the students can earn champion for life points with. This powerful tool gets the family talking about Martial Arts at home and talking about your facility. With this program you will separate yourself from every other sport.
Enhance your Upgrade Curriculum and get 80%-90% of your students training in your highest level programs. With an incredible upgrade curriculum you will have better students while generating more revenue.
Make Martial Arts Success Simple
After working with thousands of school owners around the world, we have brought you the very best of the best materials to help your Martial Arts school thrive. The information and training tools are available 24 hours a day for you and staff members to view. Our goal is to help your school thrive for a very small affordable investment for anyone. School owners leverage this small monthly investment into a large fortune for themselves, their families and staff members. For less than one student’s tuition each month, you can have access to the information that has turned ordinary school owners into Martial Arts millionaires.
Millennium Training Website
