Back-to-School …. Back to Growth!
Posted by Member Solutions on Fri, Aug 06, 2010 @ 11:00 AM
Back-to-school time for Martial Arts schools is similar to retail during Christmas — a busy and profitable time. This is the time to ramp up your enrollments, get those summer campers to convert, and boost your overall bottom line.
In fact, Frank Silverman, Executive Director of the Martial Arts Industry Association (MAIA) says “80% of Martial Arts schools LIVE or DIE based on fall enrollment results.”
Will you live or die this Back-to-School Season? How can you make sure you thrive and stay alive?
One great step is taking advantage of Member Solutions’ consulting program. On 7/22, we took a different approach to the usual webinar. Member Solutions’ President, Joe Galea, interviewed Frank Silverman to find out just what Martial Arts school owners can do to flourish this fall. Mr. Silverman also answered Back-to-School-related questions submitted by the webinar participants.
Some key take-aways from the webinar:
- Most people are sitting around in July focused on summer camps and their summer specials. Mr. Silverman recommends you establish a well laid-out plan NOW to capture as many new students as possible. Lay out a plan, put that plan on paper, and share it with your team.
- Mr. Silverman focuses on three items during his planning phase. He takes a piece of paper and writes down number one: getting new students. Number two: retaining his existing members. And number three: upgrading his current students. He then writes down all the ways he can accomplish those goals.
- Mr. Silverman suggests you hold a Back-to-School party, a free event to get better participation. This event will help to get your students back on page with your facility. Ask your students to bring their friends. This will be a great source of referrals. The Back-to-School party is also great retention strategy.
This is just a sampling of the great advice Mr. Silverman shares in his interview.
CLICK HERE to listen to the entire recording!
FREE FALL ENROLLMENT KIT
Member Solutions has also put together a comprehensive Fall Enrollment Kit including a Back-to-School video, teleseminars and marketing materials.
CLICK HERE to sign up for your FREE Kit today!
