Inexpensive Ways to Market Your Business - Gary Meyer
Posted by Eric Peterson on Thu, Jun 10, 2010 @ 11:00 AM
QUESTION:
I just started a group fitness class back in November. I am looking for ideas, for inexpensive ways to market my business and get people in the door. I have two class locations, one with morning hours and the other with evening hours.
Answer:
Other than the "basics" of flyers, posters, door hangers, and car windshield notices, I have found the best way to drum up new fitness business has been running internal "challenges" — either a 6- or 8-week fitness challenge. We charge a small enrollment fee to make it easy and quick for everyone to enroll, and then work on upgrading them into the regular program within the first two weeks. We market these challenges to the parents and existing fitness members, as well as “special” new markets.
Types of Challenges:
- Teachers’ Challenge: Local schools each get a group of five teachers from their schools, and they compete against the other schools in the community for a prize package.
- Couples Challenge: Any type of couple (friends, spouses, siblings, etc.) team up and compete against other couples for a weekend getaway package. (This is a great way to reach the husbands of currently-enrolled women.)
- Team Challenge: We go to local businesses and get each of them to put together a team of five and have the teams compete against each other for a prize package.
- Individual Challenge: Every man or women competes individually.
Your goal here is to get people in your door first, then UPGRADE / ENROLL. So a small enrollment fee is all we charge for any of our challenges.
Answer provided by, Gary Meyer
